Voyce

As Creative Director at Voyce, a startup that created a health monitor for dogs so that veterinarians and pet parents can detect and manage health conditions sooner, I was responsible for the creative strategy and execution of all materials.

In collaboration with the brand strategist, we translated business objectives into clear creative solutions—creating conversations in a market that had never seen such a disruptive technology as Voyce. We created the brand from scratch, created guidelines to ensure consistency across all materials, and continued to push the boundaries of creativity in everything we did.

I developed and introduced cost-effective company promotions, working directly with print vendors, photographers, and other creative agencies. I led and directed an exceptional team of designers, pushing them to constantly refine their work to meet objectives and ultimately become better designers.