I helped Mr. Rubio come up with a brand for his political campaign. He is a DC resident passionate about giving back to the community. I wanted his logo to reflect his passion for service and volunteering in DC by making the “O” a map of DC, symbolizing the center of his heart. The blue and red reflect his political affiliation. This a good example of maintaining familiarity with the audience, but making a slight adjustment to the colors to make it more sophisticated and timeless.
I purposely made his logo simple and easy to recognize in a fast-paced environment. My goal was to make it simple yet sophisticated. The client believed we achieved brand recognition and visibility through the identity we created.
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